COMMUNITY REDEVELOPMENT AREA PLAN
This Plan provides policy, programmatic and fiscal direction for the Community Redevelopment Agency as the DIA sets forth to realize a world-class Downtown urban landscape and waterfront.
BUSINESS INVESTMENT AND DEVELOPMENT STRATEGY
This document serves as a market-driven guide for the DIA Board policy considerations in shaping Downtown Jacksonville’s economic growth from 2014 - 2025. The BID emphasizes economic vitality as the DIA proactively focuses on supporting the local economy’s ability to adapt to changing conditions in order to thrive.
STATE OF DOWNTOWN REPORTS
Each year, Downtown Vision tracks and analyzes Downtown’s performance in key indicators of urban revitalization, such as development, employment and residential.
CITY OF JACKSONVILLE ECONOMIC DEVELOPMENT
Partner Impact Report
The Economic Development Partner Impact Report details the results of the City's collaborative efforts to strengthen the local economy and increase opportunities for the people of Jacksonville.
EMERALD TRAIL MASTER PLAN
In 2019, Jacksonville City Council approved Groundwork Jacksonville’s Emerald Trail Master Plan to create a 30-mile network of bicycle and pedestrian trails that will connect Downtown to 14 historic neighborhoods, 18 schools, two colleges, and nearly 30 parks.
JACKSONVILLE'S SOUTHBANK TECHNICAL ASSISTANCE PANEL
The Jacksonville Downtown Investment Authority (DIA) engaged the ULI North Florida District Council to convene a Technical Assistance Panel (TAP) to study City-owned property between the Acosta and Main Street bridges along Jacksonville’s Southbank. The 15-acre study area currently houses the Museum of Science and History (MOSH), Friendship Park and Fountain, a portion of the Riverwalk, River City Brewing Company and Marina, and various parking lots.
LAVILLA NEIGHBORHOOD DEVELOPMENT STRATEGY
In 2019, The LaVilla Development Strategy, funded by both the DIA and JTA, and undertaken by the firm of Rummell/Munz, was completed. As Jacksonville’s oldest suburb, LaVilla was once known as the Harlem of the South and the epicenter of black culture and commerce in Northeast Florida. To redevelop Downtown’s LaVilla neighborhood while respecting its rich history and celebrate its cultural impact, the DIA and JTA completed the development plan Spring 2019.
BROOKLYN NEIGHBORHOOD ROAD DIET STUDY
In 2017, the DIA contracted with Pond & Company, an architecture, engineering, planning, and construction firm, to develop pedestrian and bicyclist plans for the major streets within the Brooklyn district.The Plan outlines several opportunities for alternative transportation, that, if made in concert with redevelopment, will help make Brooklyn a more vibrant and pedestrian-friendly destination.
CONVENTION CENTER FEASIBILITY ANALYSIS
In 2017, the DIA contracted with Strategic Advisory Group (SAG) to prepare a Convention Center Feasibility Analysis. SAG evaluated the current market demand and feasibility for a new convention center. In conducting this analysis, SAG provided DIA with invaluable insight into the key factors that are important to decision-makers when choosing a destination for their future meetings, conventions, and events.
RIVERFRONT DESIGN GUIDELINES AND ACTIVITY NODES PLAN & RIVERFRONT INVESTMENT STRATEGY
In 2018, HR&A and SWA, in conjunction with Haskell Company, undertook a Riverfront Design Gudelines Plan and a Riverfront Investment Strategy.
DOWNTOWN PUBLIC PARKING STRATEGY & IMPLEMENTATION PLAN
- Riverfront Design Guidelines and Activity Nodes Plan: The aim of this document is to provide design guidance to the Downtown Investment Authority (DIA), The City of Jacksonville, city officials and developers on ways of looking at Jacksonville’s Waterfront, North Bank and South Bank, as a large expansive opportunity site that is prime and ready for change, as part of a larger effort to make Downtown Jacksonville a destination, connected to neighboring communities and the center for business and culture.
- Downtown Riverfront Investment Strategy: The Riverfront Investment Strategy delivers an actionable vision for the downtown waterfront that is rooted in tenets of placemaking, grounded in market reality, and accompanied by a practical strategy for implementation. Investment opportunities along the riverfront are emphasized while also identifying strategies for investing in supporting sites upland and creating connections among key activity centers.
In 2018 and 2019, DIA and the Office of Public Parking contracted with Tim Haas to undertake a Downtown parking study as well as an analysis of on-street parking conditions for several historic areas.
To obtain a copy of the summaries and studies mentioned above,
please contact Ina Mezini.
SIMPLIFY ZONING FOR
In Spring 2019, the 2030 Comprehensive Plan was modified to eliminate Downtown’s minimum parking requirements and the Downtown Zoning Overlay was updated to streamline 14 zoning categories into one Commercial Central Business District (CCBD) zone. The new CCBD zone will permit a myriad uses: residential, office, retail and entertainment, mixed-use properties, “eds and meds,” utilities and parking garages. Prior restrictions on riverfront height and setbacks were clarified and illustrated with built-in permitted alternatives.
PLANS AND STUDIES
In Progress or On the Horizon
UPDATED MARKET FEASIBILITY
The DIA issued an RFP for an updated Market Feasibility Analysis for Downtown in late 2019. Willdan was the top scoring respondent. The update will form the basis for the incentive program changes in the updated BID plan to be developed over the coming year.
UPDATING THE BUSINESS
INVESTMENT AND DEVELOPMENT
PLAN FOR DOWNTOWN
The DIA is seeking proposals from qualified firms to update the current B.I.D. plan for Downtown, which includes the CRA Plans. This update will focus on four major elements, as well as update project lists and performance metrics. The scope includes:
— Revision of existing incentive programs and creation of new incentive programs to better meet current market conditions and further the mission of the DIA.
— Creation of a master park plan for Downtown.
— Creation of a branding plan for each of the Downtown Districts identified in the zoning overlay.
— Update of Downtown Design guidelines to refine and conform to the recently adopted zoning overlay.
In addition, the deliverable will include a condensed, highly illustrative version of the Plan that can be distributed to the public and the development community. This “Downtown Master Plan” will
graphically illustrate the vision for Downtown and the goals and projects in the BID plan.
The City of Jacksonville and the Downtown Investment Authority are committed to making its website compliant with all state and federal laws, as well as accessible to as many people as possible. The City is currently developing a procedure to make all documents posted on the City’s website readable via screen reader. In the meantime, public records that are not currently accessible via screen reader will not be posted to the City’s website but remain available pursuant to a public records request. To submit a public records request online visit MyJax or call (904) 630-CITY and provide a description of the documents being requested. For documents requiring screen reader compatibility requests will be directed to the originator of the correspondence.