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Rendering of the Hub Project in Brooklyn, Downtown Jax

Brooklyn Renaissance Transforms Historic Neighborhood

October 10, 2020

Architect Joe Cronk said nobody had to sell him on Brooklyn.

“We’re ex-Haskell guys. We grew up on Riverside. Brooklyn is a vital link between 5 Points and LaVilla and Downtown,” he explained.

And Cronk isn’t the only one who is “sold” on Brooklyn. In the last five years, the historic black neighborhood has undergone a renaissance that has transformed vacant lots and dilapidated buildings into high-rise residences and busy shopping centers.

And, the renaissance isn’t over. A hotel, a major office building and more apartments are in the works, along with road and infrastructure improvements that will add momentum redevelopment in neighboring LaVilla as well as Downtown.

Cronk’s contribution to the renaissance is the proposed Hub Brooklyn.

In its promotional material, Cronk Duch Architecture describes the concept for the Hub as “a place to meet friends for coffee and artisanal fare, a refuge from the office grind, a spot to refresh after walking the Emerald Trail, perhaps cocktails and al fresco before the evening’s big event.”

It was warmly received by the Downtown Development Review Board, which still must give its final approval.

The Hub will be two stories built on 0.2 of an acre, what Cronk described as a “lost lot” at Forest and Riverside. The firm’s design studio will take up part of the second floor, but the rest of the space will be devoted to food and beverage by their primary vendor Southern Grounds.

The food space will be divided into three pods for fast casual, including a coffee shop and a bar. Seating will be available inside and outside on the second-floor terrace or under cover on the first floor. Cronk hopes to have it completed by next fall.

Cronk envisions people stopping by for their morning coffee, coming back for lunch and lingering over a beer after work.

The site is well positioned to become a neighborhood gathering spot. 

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