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DIA Starts to Define Downtown Parking Vision

January 17, 2020

Downtown Investment Authority CEO Lori Boyer, hot off the heels of recommending a major shift in downtown retail incentives, laid out a wholistic strategy to rethink downtown parking in a Friday subcommittee meeting of the DIA.

Her presentation built from a Haas parking study that the DIA received last year, which recommended the creation of a garage shuttle system, an increase in street parking rates, reallocation of parking spaces at troubled city-funded garages owned by Metropolitan Parking Solutions and more changes.

Boyer's recommendations addressed many of the same concerns, but focused especially on implementing variable pricing for on-street parking, restricting short-term reservations of on-street parking, implementing mobile payment and pay-by-space or pay-by-plate options, moving city employee parking to economy lots and creating a shuttle system.

The goals, Boyer said, are "to encourage growth and redevelopment downtown, prioritize residential growth, retail activation and job growth – in that order."

Get the full story from the Jacksonville Business Journal.