Downtown Investment Authority

Joseph P. Loretta has more than 19 years of experience in the fields of land development planning, landscape architecture, urban design and project management. He has been employed by Genesis Halff, Inc., for over 18 years and is the Jacksonville Division Manager and Director of Landscape Architecture. His primary responsibilities include internal project management, regulatory approvals, expert witness/condemnation services, site layout and design, construction documentation, regional and community planning, and graphic design.

Mr. Loretta currently sits as on the City of Jacksonville Adaptive Action Area Work Group, which is evaluating a two foot sea level rise as it relates to the Comprehensive Plan for the City. He is active with the Florida Community Housing and Design Product Council with the Urban Land Institute.